THE BRUCE BOYER CAPSULE COLLECTION

G. BRUCE BOYER

Renowned men’s style writer and editor. Authority on classic men's elegance.

The first American fashion journalist to write for L’Uomo Vogue. He has also written for Town & Country, Esquire, Harper’s Bazaar, Forbes, The New York Times, The New Yorker and The Rake among many others.

Author of a number of books on the history and direction of men’s style including Elegance, Eminently Suitable, True Style: The History and Principles of Classic Menswear and Fred Astaire Style.



FOR TOWN AND COUNTRY

Bruce Boyer and MAROL collaborate to create six shirts for the well-dressed man with an eye for subtle style, realised with unparalleled quality.

For leaders. For decisionmakers. For la dolce vita.

Around Town

For the boardroom. For a standing espresso. For getting things done.


In the Country

For the weekend. For lunch al fresco. For enjoying life as it deserves.





When American Sensibility meets Italian Craftsmanship

Raised in the world of Ivy League, Bruce Boyer went on to fall in love with the Neorealist films of Visconti, Rossellini and Fellini.

His personal style reflects such an upbringing perfectly. Anglo-American sensibility with a dash of Italian flair—the ideal recipe for effortless elegance.

Bruce distills his philosophy of dressing in this capsule collection, realised through MAROL’s uncompromising craftsmanship and Northern-Italian style.

Crafted to the highest possible level. A complete shirt wardrobe for the understated man who demands the best.




The Bruce Boyer Shirt

A gentleman’s shirt that is neither in nor out of fashion, but rather classic and always in style. Characterized by comfort, simplicity, proportion, and correctness.

Body

Neither full nor tight. A “medium” fit to avoid sloppiness while ensuring comfort.
Side gussets. Yoke with side pleats. Front placket. No pockets.

Sleeves

High armholes, fully hand sewn for ease of movement.
Short barrel cuff with rounded edge.
Single button set back from front edge. Buttoned placket.

Collar

Medium spread. Moderate length. Unfused.
Rounded collar band with ½ inch of tie knot space.
Pocket for removable collar stays.

Construction

Lightest lining in collar, cuffs and front placket.
Fully hand opened and sewn button holes on Town shirts.
Not hand sewn on Country shirts to prevent breakage.
Raised shanks under Australian Mother of Pearl buttons.
Signature 13 stitch seams, 5mm from edge. Casa gusset. Bottom overlap.



The Bruce Boyer Bunch

Thomas Mason Silverline Shirting.
100% Extra Long Staple Egyptian Cotton.



Availability

Officially in stores Fall 2018.
Available for pre-order worldwide. Please contact us.
(In China via Brio Beijing).



Special Thanks

Videography by Rose Callahan and Kelly Desmond Bray. Still photography by Bo Yang.
Filmed and shot at the Saint Crispin’s of the Americas showroom in NYC.

Around Town

For the boardroom. For a standing espresso. For getting things done.


In the Country

For the weekend. For lunch al fresco. For enjoying life as it deserves.


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